As the number of mergers and acquisitions (M&As) continues to increase on a global basis, more leaders are called upon to develop their M&A transition skills. But what is the role of a leader when it has just been announced that their organization has been acquired or merged? How do leaders keep...

Purpose: The purpose of this research study is to identify differentiation factors Burgundian wineries use to distinguish their brand, and to determine whether these methods align or conflict with luxury marketing differentiation attributes. Design/methodology/approach: A qualitative...

Purpose: The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA. This study applies the concepts of generational cohort theory to the US...

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers...

Purpose – The purpose of this paper is to present a model for promoting professional sales in winery visitor centers, as well as the results of an exploratory study to test the model. Design/methodology/approach – A survey methodology was used to evaluate the sales behavior of winery...