In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in...

Price bundling is a potentially powerful method to exploit profit potentials and to maximize profits in any multi-product company. In this presentation of the technique, Hermann Simon and Martin Fassnacht explain that the heterogeneity of demand is reduced and customers' willingness to pay is...

Grundlagen des Preismanagements -- Strategie des Preises -- Analyse: Ökonomie des Preises -- Verhaltenswissenschaftliche Analyse -- Entscheidung: Eindimensionale Preise -- Entscheidung: Mehrdimensionale Preise -- Entscheidung: Langfristig optimierte Preise -- Entscheidung: Preisoptimierung und...

Purpose: While digital media changed the nature of communication in service contexts, often allowing customers to interact instantly with service providers, the implications and opportunities for managing service employees are widely unknown. This is surprising, given that service employees are...