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The handbook of marketing research : uses, misuses, and future advances

Grover, Rajiv (contributor); Vriens, Marco (contributor) - 2006 - Online-Ausg.

Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses

Persistent link: https://www.econbiz.de/10013207901

What I see is what I want : top-down attention biasing choice behavior

Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269

Persistent link: https://www.econbiz.de/10012237810

Modeling the implicit brand : capturing the hidden drivers

Vriens, Marco; Alves, Alessandro Martins - In: The journal of product & brand management 26 (2017) 6, pp. 600-615

Persistent link: https://www.econbiz.de/10011801137

Mapping brand similarities : Comparing consumer online comments versus survey data

Vriens, Marco; Chen, Song; Vidden, Chad - In: International journal of market research 61 (2019) 2, pp. 130-139

Persistent link: https://www.econbiz.de/10012172151

The marketing research curriculum : closing the practitioner-academic gaps

Vriens, Marco; Brokaw, Stephen; Rademaker, Douwe; … - In: International journal of market research 61 (2019) 5, pp. 492-501

Persistent link: https://www.econbiz.de/10012172389