Narrow search
Showing 1 - 10 of 11
Cover Image
Understanding branding in a digitally empowered world
Erdem, Tulin; Keller, Kevin Lane; Kuksov, Dmitri; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
Cover Image
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 53 (2016) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Cover Image
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Cover Image
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Cover Image
Climbing out of an economic crisis : a cycle of consumer sentiment and personal stress
Giesen, Roxanne I. van; Pieters, Rik - In: Journal of economic psychology : research in economic … 70 (2019), pp. 109-124
Persistent link: https://www.econbiz.de/10012305563
Cover Image
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Cover Image
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Cover Image
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de; Pieters, Rik - In: Journal of marketing research 56 (2019) 3, pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Cover Image
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Cover Image
The biasing effect of common method variance : some clarifications
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 221-235
Persistent link: https://www.econbiz.de/10012434103