Similar Search Results

Editorial: the misassumptions about contributions

Wang, Cheng Lu - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10012880155

Editorial: what is an interactive marketing perspective and what are emerging research areas?

Wang, Cheng Lu - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 161-165

Persistent link: https://www.econbiz.de/10014521165

Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?

Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82

Persistent link: https://www.econbiz.de/10011503616

The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency

Wu, Ruijuan; Chen, Jiuqi; Wang, Cheng Lu; Zhou, Liying - In: Journal of business research : JBR 141 (2022), pp. 299-307

Persistent link: https://www.econbiz.de/10013168060

The double-edged sword effect of adaptation strategy on performance : the mediation of legitimacy and synergy

Wang, Tao; Gao, Jie; Jia, Yu; Wang, Cheng Lu - In: Journal of business research : JBR 139 (2022), pp. 448-456

Persistent link: https://www.econbiz.de/10013194205

The influence of clan culture on business performance in Asian private-owned enterprises : the case of China

Xiong, Ming Ning; Wang, Cheng Lu; Cui, Nan; Wang, Tao - In: Industrial marketing management : the international … 99 (2021), pp. 97-110

Persistent link: https://www.econbiz.de/10013206388

Exploring the rise of fandom in contemporary consumer culture

Wang, Cheng Lu (ed.) - 2017

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--