A new approach to the problem of minimizing a quartic (fourth order) cost function, subject to linear constraints, is presented. A "satisficing range" is introduced for each variable (i.e., a range in which all values of the variable are considered to entail the same minimal cost), leading to a...

This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has...