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Responding to value pluralism in hybrid organizations
Castellas, Erin I.; Stubbs, Wendy; Ambrosini, Véronique - In: Journal of business ethics : JOBE 159 (2019) 3, pp. 635-650
Persistent link: https://www.econbiz.de/10012108963
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Creating value by sharing values : managing stakeholder value conflict in the face of pluralism through discursive justification
Schormair, Maximilian J. L.; Gilbert, Dirk Ulrich - In: Business ethics quarterly : the journal of the Society … 31 (2021) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10012404248
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Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia; Dent, Kendall; Tam, Leona - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
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Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker; Roberts-Lombard, Mornay; Maduku, … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
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Mobile nudging : youth engagement with banking apps
Wijland, Roel; Hansen, Paul Colin; Gardezi, Fatima - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10011480853
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What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
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Packaging global warming products : the CIS strategy as a driver of Gen Z's satisfaction and loyalty
Antoniades, Nicos - In: Review of marketing science 21 (2023) 1, pp. 169-186
Persistent link: https://www.econbiz.de/10014364909