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Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation

Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246

Persistent link: https://www.econbiz.de/10012257949

The impact of internal marketing on employee job satisfaction and customer satisfaction : empirical evidence from restaurant industry of Saudi Arabia

Sohail, M. Sadiq - In: Middle East journal of management : MEJM 5 (2018) 4, pp. 321-339

Persistent link: https://www.econbiz.de/10011979554

Understanding consumer engagement in online brand communities : an application of self-expansion theory

Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10014250038

Selection of Cloud Delivery and Deployment Models: An Expert System Approach

Eid, Mustafa I.M.; Al-Jabri, Ibrahim M.; Sohail, M. Sadiq - In: International Journal of Decision Support System … 10 (2018) 4, pp. 17-32

Research interests on cloud computing adoption and its effectiveness in terms of cost and time has been increasing. However, one of the challenging decisions facing management in adopting cloud services is taking on the right combinations of cloud service delivery and deployment models. A...

Persistent link: https://www.econbiz.de/10012044153

Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory

Al-Jabri, Ibrahim M.; Sohail, M. Sadiq; Ndubisi, Nelson Oly - In: Journal of service management 26 (2015) 4, pp. 662-680

Persistent link: https://www.econbiz.de/10011416774

Applying the animosity model in foreign product purchases : evidence from an emerging nation

Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134

Persistent link: https://www.econbiz.de/10011460001

The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands

Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367

Persistent link: https://www.econbiz.de/10012515195

The perceived determinants of Islamic finance for China's Belt and Road Initiative

Baydoun, Nabil; Anwar, Syed Aziz; Sohail, M. Sadiq - In: Journal of transnational management : the official … 26 (2021) 1, pp. 18-38

Persistent link: https://www.econbiz.de/10012497320

Barriers to change implementation process by public and private organisations in Saudi Arabia

Al-Ghamdi, Salem M.; Kazmi, Azhar; Sohail, M. Sadiq; … - In: Journal for global business advancement : JGBA 13 (2020) 1, pp. 88-107

Persistent link: https://www.econbiz.de/10012287086

Determinants of learner-centric brand equity for online universities in Gulf countries

Anwar, Syed Aziz; Sohail, M. Sadiq; Ankit, Ahmed; Al … - In: Journal of marketing for higher education 34 (2024) 1, pp. 301-320

Persistent link: https://www.econbiz.de/10014566972