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Brand morphing across Wal-Mart...
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1
A study of the internationalization-performance relationship in global retailing : the moderating role of brand standardization and cultural diversity
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 57-76
Persistent link: https://www.econbiz.de/10012484463
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2
Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
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3
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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4
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
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5
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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6
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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7
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala
;
Checchinato, Francesca
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
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8
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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9
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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10
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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