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Chintagunta, Pradeep K.; Chu, Junhong - In: Quantitative marketing and economics : QME 19 (2021) 1, pp. 53-92

Persistent link: https://www.econbiz.de/10012488949

Sun, Li; Rajiv, Surendra; Chu, Junhong - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 261-275

Persistent link: https://www.econbiz.de/10011527084

Chu, Yanlai; Chu, Junhong; Liu, Hongju - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 615-638

Persistent link: https://www.econbiz.de/10012939490

Zhang, Xu; Manchanda, Puneet; Chu, Junhong - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1081-1105

Persistent link: https://www.econbiz.de/10012796434

Cao, Zike; Chu, Junhong; Hui, Kai-Lung; Xu, Hong - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 855-888

Persistent link: https://www.econbiz.de/10012804180

Yan, Wei; Xiong, Yu; Chu, Junhong; Li, Gendao; Xiong, … - In: European journal of operational research : EJOR 265 (2018) 3, pp. 909-918

Persistent link: https://www.econbiz.de/10011778562

Chu, Junhong; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 870-893

Persistent link: https://www.econbiz.de/10011617435

Chu, Junhong; Duan, Yige; Yang, Xianling; Wang, Li - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 297-316

Persistent link: https://www.econbiz.de/10012435275

Yao, Dai; Tang, Chuang; Chu, Junhong - In: Marketing science 42 (2023) 1, pp. 166-188

Persistent link: https://www.econbiz.de/10014317068

Hai Long Duong; Chu, Junhong; Yao, Dai - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 179-199

Persistent link: https://www.econbiz.de/10014288560