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Geography as branding : descriptive evidence from Taobao
Chintagunta, Pradeep K.
;
Chu, Junhong
- In:
Quantitative marketing and economics : QME
19
(
2021
)
1
,
pp. 53-92
Persistent link: https://www.econbiz.de/10012488949
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Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li
;
Rajiv, Surendra
;
Chu, Junhong
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
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The impact of mergers and acquisitions on brand equity : a structural analysis
Chu, Yanlai
;
Chu, Junhong
;
Liu, Hongju
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10012939490
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"Meet me halfway" : the costs and benefits of bargaining
Zhang, Xu
;
Manchanda, Puneet
;
Chu, Junhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1081-1105
Persistent link: https://www.econbiz.de/10012796434
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5
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
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Clicks versus Bricks : the role of durability in marketing channel strategy of durable goods manufacturers
Yan, Wei
;
Xiong, Yu
;
Chu, Junhong
;
Li, Gendao
;
Xiong, …
- In:
European journal of operational research : EJOR
265
(
2018
)
3
,
pp. 909-918
Persistent link: https://www.econbiz.de/10011778562
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7
Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
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The last mile matters : impact of dockless bike sharing on subway housing price premium
Chu, Junhong
;
Duan, Yige
;
Yang, Xianling
;
Wang, Li
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 297-316
Persistent link: https://www.econbiz.de/10012435275
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9
A dynamic model of owner acceptance in peer-to-peer sharing markets
Yao, Dai
;
Tang, Chuang
;
Chu, Junhong
- In:
Marketing science
42
(
2023
)
1
,
pp. 166-188
Persistent link: https://www.econbiz.de/10014317068
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10
Taxi drivers' response to cancellations and no-shows : new evidence for reference-dependent preferences
Hai Long Duong
;
Chu, Junhong
;
Yao, Dai
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
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pp. 179-199
Persistent link: https://www.econbiz.de/10014288560
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