What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the 'Golden Age of Advertising' is examined and analyzed herein. Specifically, using ad man Don Draper--protagonist of...

Purpose The purpose of this study is to demonstrate how Facebook usage is positively related to envy and narcissism, which in turn increase users’ desire for self-promotion and propensity to engage in conspicuous consumption. Design/methodology/approach Data were collected via an online...

Purpose – Consumers are increasingly connected to each other through electronic devices. Consequently, the potential for online retailer (hereafter, e‐tailer) initiated communications delivered through electronic media to inspire viral‐like e‐WOM processes among consumers is also...

We describe a newly established research project called SoftLab in the area of computational science and computational engineering. The SoftLab project attempts to link physical laboratory experimentation with computer control and simulation to provide a virtual laboratory for computational...

Purpose: Organizational climate is an essential dynamic to leverage in salesforce performance. This study aims to develop a model that explores the determinants of independent manufacturers’ representatives’ (i.e. IMRs’) intentions to comply with their principals’ requests for...