This paper aims to explore the current aspects related to Electronic Marketing (E-Marketing) adoption and implementation in developing countries through examining and investigating the case Egyptian small business enterprises. The paper methodically reviews E-Marketing adoption and...

Online gambling has skyrocketed in recent years. As such, knowing the determinants of consumer usage behavior is crucial in understanding online gambling services. This study has as main objective the construction of an explanatory model of the online gambling services usage behavior, based on...

This article describes how different literatures have suggested the positive role of educational games in students' learning, but it can be hard to find an existing game for student learning. Some lecturers may try to develop a game for their courses, but there were not many effective models for...

The world of marketing has changed through the incorporation of electronic means through which new customers and new markets can be reached. As a result, the world of trade and commerce has been revolutionized, revealing new and sometimes less scrupulous ways of dealing in an online marketplace....

The article aims at providing a deep understanding of electronic marketing practices and investigating the current status of e-marketing (benefits, tools, and barriers) in Jordanian tourism agencies. Methodologically, the article adopts a qualitative design to achieve its objectives. In-depth...

This article describes how e-marketing is increasingly gaining interest within Islamic businesses. It is important to consider the extent to which it fits comfortably within principle notions of Islam and Sharia law. An Islamic business should ensure that its e-marketing strategy must be devoid...