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Eating their feelings : examin...
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Consumer behaviour
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Kemp, Elyria
30
Bui, M̃y
12
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6
Anaza, Nwamaka A.
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Krishen, Anjala
4
Borders, Aberdeen Leila
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Journal of Consumer Marketing
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European Journal of Marketing
3
Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
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Qualitative Market Research: An International Journal
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ECONIS (ZBW)
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Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
2
Understanding the power of hope and empathy in healthcare marketing
Kemp, Elyria
;
Bui, M̃y
;
Krishen, Anjala
;
Homer, Pamela …
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10011635238
Saved in:
3
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
4
It's a force of habit : influences of emotional eating on indulgent tendencies
Bui, M̃y
;
Krishen, Anjala
;
Kemp, Elyria
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 445-457
Persistent link: https://www.econbiz.de/10014276009
Saved in:
5
Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions
Kemp, Elyria
;
Kopp, Steven W.
;
Bui, M̃y
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 340-352
Persistent link: https://www.econbiz.de/10014336994
Saved in:
6
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
7
Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
Saved in:
8
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
9
Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y
;
Tangari, Andrea Heintz
;
Haws, Kelly L.
- In:
Journal of business research : JBR
75
(
2017
),
pp. 221-228
Persistent link: https://www.econbiz.de/10011699858
Saved in:
10
Dine-in or take-out : Modeling millennials’ cooking motivation and choice
Namin, Aidin
;
Ratchford, Brian Thomas
;
Saint Clair, …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012171895
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