Fear advertisements : influencing consumers to make better health decisions
Year of publication: |
2015
|
---|---|
Authors: | Krishen, Anjala Selena ; Bui, M̃y |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 3, p. 533-548
|
Subject: | fear appeal advertising | health promotions | consumer decision-making processes | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Gesundheitsvorsorge | Preventive care | Werbung | Advertising | Entscheidung | Decision | Gesundheit | Health |
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