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Accounting for risk in the traditional RFM approach
Singh, Shweta; Singh, Sumit - In: Management research review 39 (2016) 2, pp. 215-234
Persistent link: https://www.econbiz.de/10011543158
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Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao; Liang, Xiaoning; Wang, Shiquan - In: Journal of business research : JBR 69 (2016) 9, pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei; Zhang, Jonathan Z. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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The past, present, and future of customer management
Oblander, Elliot Shin; Gupta, Sunil; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
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Effective customer selection for marketing campaigns based on net scores
Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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On the customer lifetime value : a mathematical perspective
Ferrentino, R.; Cuomo, M.T.; Boniello, C. - In: Computational Management Science : CMS 13 (2016) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10011669592
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
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A local seller's app channel strategy concerning delivery
Tao, Zhiying; Gou, Qinglong; Zhang, Juzhi - In: International journal of production research 58 (2020) 1, pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
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Digital channels for building collaborative consumption communities
Garrett, Alex; Straker, Karla; Wrigley, Cara - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
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Imbalanced customer classification for bank direct marketing
Marinakos, Georgios; Daskalaki, Sophia - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 14-30
Persistent link: https://www.econbiz.de/10011748012