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External supply chain flexibility and product innovation performance

Ko, Wai Wai Joyce; Liu, Gordon; Ngugi, Isaac K.; … - In: European Journal of Marketing 52 (2018) 9/10, pp. 1981-2004

Purpose: This paper aims to examine the effect of external supply chain (SC) flexibility on the product innovation performance of small- and medium-sized enterprises (SMEs) and the contingent role of informal control mechanisms in moderating such an effect. Design/methodology/approach: This...

Persistent link: https://www.econbiz.de/10012067872

An exploration of branding approaches in UK universities

Chapleo, Chris - In: International journal of nonprofit and voluntary sector … 20 (2015) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10011492953

Challenges in delivering brand promise, focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International journal of public sector management : IJPSM 28 (2015) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10011474269

Dilemmas in re-branding a university : "maybe people just don't like change" : linking meaningfulness and mutuality into the reconciliation

Kuoppakangas, Päivikki; Suomi, Kati; Clark, Paul; … - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 92-105

Persistent link: https://www.econbiz.de/10012296149

Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes

Chapleo, Chris; Clark, Paul - In: The journal of brand management : an international journal 23 (2016) 6, pp. 631-647

Persistent link: https://www.econbiz.de/10011625248

A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector

Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290

Persistent link: https://www.econbiz.de/10012060071

How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?

Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 497-516

Persistent link: https://www.econbiz.de/10011910885

Contemporary thought in higher education marketing

Chapleo, Chris; O’Sullivan, Helen - In: Journal of marketing for higher education 27 (2017) 2, pp. 159-161

Persistent link: https://www.econbiz.de/10011794791

Managing employee attention and internal branding

Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business research : JBR 79 (2017), pp. 1-11

Persistent link: https://www.econbiz.de/10011745099

The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students

Alcaide-Pulido, Purificación; O'Sullivan, Helen; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 283-300

Persistent link: https://www.econbiz.de/10014566970