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Dynamic Capabilities and Relationships : Discourses, Concepts, and Reflections

Bayón, Tomás (ed.); Eisend, Martin (ed.); Koch, Jochen (ed.) - 2021 - 1st ed. 2021.

Dynamic Capabilities: Celebrating the Plurality of Understandings of the Concept -- Explaining the Popularity of the Dynamic Capabilities Framework: A Comment -- Dynamic Managerial Capabilities and Relationships: The Role of Social Relations in Strategic Change -- Confirmation Bias: A Boundary...

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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research

Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40

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Meta-analysis in advertising research

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International diversity of authorship in advertising research

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Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis

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Explaining digital piracy : a meta-analysis

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Explaining the use and effects of humour in advertising : an evolutionary perspective

Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547

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Gender roles

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The third-person effect in advertising : a meta-analysis

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Editorial: international and methodological diversity in advertising research

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