Die Marke als Person -- Einfache Kategorisierung durch Gender -- Globale Markenführung mit Brand Gender und Brand Equity -- Androgynie, Konsumentengeschlecht und Kulturunterschiede -- Brand Gender und Equity durch Markendesign -- Kreation einer starken Sportschuhmarke -- Die unabhängigen...

Few would contest that teachers are a very important determinant of whether students learn in school. Yet, in the face of compelling evidence that many students are not learning what they are expected to learn, how to improve teacher performance has been the focus of much policy debate in rich...

A meta-analysis (MA) aggregates estimated effects from many studies to calculate a single, overall effect. There is no one, generally accepted procedure for how to do this. Several estimators are commonly used, though little is known about their relative performance. A complication arises when...

Electronic Human Resource Management (e-HRM) is assumed to be a driving force behind HRM value creation. However, the issue remains of whether empirical evidence supports this assumption. Moreover, is the relationship straightforward and direct or is it conditional, and do contextual factors...