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Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba

Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342

Persistent link: https://www.econbiz.de/10012203304

Country reputation as a moderator of tourism advertising effectiveness

Fullerton, Jami A.; Kendrick, Alice - In: Journal of marketing communications 23 (2017) 3, pp. 260-272

Persistent link: https://www.econbiz.de/10011705486

Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test

Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228

Persistent link: https://www.econbiz.de/10012424774

A “COVID bump” in communication course evaluations : implications for future assessment

Fullerton, Jami A.; Kendrick, Alice; Schoeneman, John - In: Journal of marketing communications 30 (2024) 2, pp. 221-241

Persistent link: https://www.econbiz.de/10014529353

Vietnam's payments for forest ecosystem services scheme's puzzling role in protecting longstanding forests as deforestation rates rise

Gallemore, Caleb; Thu Thuy Pham; Hamilton, Matthew; … - In: Ecological economics 217 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014636798

Power and responsibility : Advertising self‐regulation and consumer protection in a digital world

Dickinson‐Delaporte, Sonia; Mortimer, Kathleen; Kerr, … - In: Journal of Consumer Affairs 54 (2020) 2, pp. 675-700

Persistent link: https://www.econbiz.de/10012192115

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

Kendrick, Alice - In: Journal of Services Marketing 12 (1998) 4, pp. 312-326

Winning customer loyalty and repeat business and eliminating or reducing their reliance on coupons and other forms of price promotion is the goal of many service businesses today. The effectiveness of using advertising specialties (imprinted items given away for free) and price promotions was...

Persistent link: https://www.econbiz.de/10014905618

What marketers of after-school educational services and educators can learn from children's perceptions of intelligence

Chan, Kara - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 273-287

Persistent link: https://www.econbiz.de/10014511564

Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating

Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27

Persistent link: https://www.econbiz.de/10011459949

Perception of acupuncture among users and nonusers : a qualitative study

Chan, Kara; Siu, Judy Yuen-man; Fung, Timothy K. F. - In: Health marketing quarterly 33 (2016) 1, pp. 78-93

Persistent link: https://www.econbiz.de/10011460438