//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
International advertising rese...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
International marketing
1,602
Scientific method
1,493
Wissenschaftliche Methode
1,489
Internationales Marketing
1,040
Theory
394
Consumer behaviour
392
Theorie
392
Konsumentenverhalten
322
Bibliometrics
275
Bibliometrie
275
Brand management
265
Markenführung
252
Globalization
224
Marketing management
221
Marketingmanagement
209
Qualitative Methode
201
Export
199
Qualitative method
196
Brand image
178
Multinationales Unternehmen
177
Transnational corporation
175
Globalisierung
174
Markenimage
167
Welt
166
World
165
International market entry
141
Internationaler Markteintritt
141
History of economic thought
135
Ökonomische Ideengeschichte
135
Economics
130
Wirtschaftswissenschaft
124
China
113
Firm performance
112
Market research
111
SME
111
Unternehmenserfolg
111
KMU
109
Marktforschung
101
Research
101
Marketing
99
more ...
less ...
Online availability
All
Undetermined
Free
1,965
Type of publication
All
Article
2,415
Book / Working Paper
741
Journal
7
Type of publication (narrower categories)
All
Article in journal
1,659
Aufsatz in Zeitschrift
1,659
research-article
344
Aufsatzsammlung
157
Aufsatz im Buch
136
Book section
136
review-article
73
Collection of articles of several authors
54
Sammelwerk
54
review
52
Graue Literatur
51
Non-commercial literature
51
Arbeitspapier
49
Working Paper
49
case-report
47
conceptual-paper
43
Lehrbuch
41
Konferenzschrift
27
Conference paper
24
Konferenzbeitrag
24
Handbook
23
Handbuch
23
Hochschulschrift
22
Textbook
18
viewpoint
16
Systematic review
10
Übersichtsarbeit
10
Case study
7
Fallstudie
7
Festschrift
5
Nachruf
5
Thesis
5
technical-paper
4
Bibliografie
3
Wörterbuch
3
non-article
3
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Conference proceedings
1
more ...
less ...
Language
All
English
3,025
German
112
Undetermined
28
French
1
Author
All
Diamantopoulos, Adamantios
14
Zou, Shaoming
13
Manrai, Ajay K.
12
Griffith, David A.
11
Leonidou, Leonidas C.
11
Samiee, Saeed
11
Bergh, Donald D.
10
Schlegelmilch, Bodo B.
10
Ketchen, David J. <Jr.>
9
Ghauri, Pervez N.
8
Melewar, T.C.
8
Ryans, John K.
8
Aguinis, Herman
7
Berndt, Ralph
7
Biddle, Jeff
7
Cadogan, John W.
7
Davis, John Bryan
7
Gnizy, Itzhak
7
Jin, Byoungho
7
Katsikeas, Constantine S.
7
List, John A.
7
Oh, Han-Mo
7
Steenkamp, Jan-Benedict E. M.
7
Vrontis, Demetris
7
Boso, Nathaniel
6
Cleveland, Mark
6
Fantapié Altobelli, Claudia
6
Hultman, Magnus
6
Javalgi, Rajshekhar G.
6
Langley, Ann
6
Malhotra, Naresh K.
6
Moutinho, Luiz
6
Ringle, Christian M.
6
Sander, Matthias
6
Sheth, Jagdish N.
6
Tamer Cavusgil, S.
6
Thrassou, Alkis
6
Agarwal, James
5
Alexander, Nicholas
5
Crick, Dave
5
more ...
less ...
Institution
All
Edward Elgar Publishing
47
IGI Global
23
Springer Fachmedien Wiesbaden
14
Springer International Publishing
9
National Bureau of Economic Research
6
Information Resources Management Association
4
OECD
4
Springer-Verlag GmbH
4
International Post-Keynesian Workshop <7, 2002, Kansas City, Mo.>
2
Sales Convention <2, 2011, Elmshorn>
2
Computational Methods in Experimental Economics <2017, Lublin>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Dr. Rainer Hampp <Firma>
1
Edinburgh Anti-Corn-Law Association
1
Edward Elgar Publishingpublisher
1
European Meeting on Applied Evolutionary Economics <(2nd :2001 :Vienna University of Economics and Business Administration)>
1
Goethe-Universität Frankfurt am Main
1
Great Britain / Dept. for Transport
1
Hambleden (England)
1
Helmut-Schmidt-Universität
1
International Conference on Applied Economics <2019, Mailand>
1
International Conference on Applied Economics and Business <6., 2022, Stockholm; Online>
1
International Conference on Applied Economics and Business <7., 2023, Kopenhagen>
1
International Conference on Partial Least Squares Structural Equation Modeling Conference <2022, Cluj-Napoca; Online>
1
International Conference on Strategic Innovative Marketing and Tourism <8., 2019, Chios>
1
International Society for Ecological Economics <San José, Costa Rica)> / Meeting
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
P.I.E. - Peter Lang S.A.
1
Scottish Temperance League
1
Society for the Encouragement of Agriculture and Industry (Odiham, England)
1
Springer Nature Switzerland AG
1
State of the Art of Research in International Marketing Conference <(2001 :University of Connecticut)>
1
United States Department of Agriculture, Bureau of agricultural economics
1
Verband der Hochschullehrer für Betriebswirtschaft
1
World Bank / Europe and Central Asia, and Middle East and North Africa Regions Technical Dept / Finance and Private Sector Development Division
1
World Trade Organization
1
more ...
less ...
Published in...
All
International Marketing Review
238
SpringerLink / Bücher
109
European Journal of Marketing
89
International marketing review
77
Journal of business research : JBR
69
Edward Elgar E-Book Archive
56
Journal of international marketing
50
Organizational research methods : ORM
45
Springer eBook Collection
42
Marketing Intelligence & Planning
39
Journal of Consumer Marketing
31
Journal of global marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
International business review : the official journal of the European International Business Academy
29
Emerald insight
25
Journal of economic methodology
22
Working paper / National Bureau of Economic Research, Inc.
19
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Springer eBook Collection / Business and Management
16
Strategic Direction
16
Journal of international consumer marketing
15
The journal of brand management : an international journal
15
Journal of strategic marketing
14
Asia Pacific Journal of Marketing and Logistics
13
Discussion paper / Centre for Economic Policy Research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Management Decision
13
Marketing Science
13
Advances in international marketing
12
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
The journal of business & industrial marketing
12
The journal of economic methodology
12
Cambridge journal of economics
11
Elgar original reference
11
Handbook on cross-cultural marketing
11
International Journal of Retail & Distribution Management
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of world business : JWB
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,550
Other ZBW resources
584
RePEc
27
BASE
1
OLC EcoSci
1
Showing
1
-
10
of
3,163
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
Saved in:
2
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
3
A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo
;
Han, Sangpil
;
Shin, Sumin
;
Jung, A-Reum
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
Saved in:
4
Hierarchical linear modeling in internal marketing research : a review with an application on innovation and expert in China
Yuan, Xaiohui
;
Deng, Ziliang
;
Jean, Ruer-Jer Bryan
; …
- In:
Frontiers of business research in China : selected …
9
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011490524
Saved in:
5
International marketing under geopolitical confrontation
Kanishchenko, Olena
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 49-57
Persistent link: https://www.econbiz.de/10011515647
Saved in:
6
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
7
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
8
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
9
A configurational perspective on BoP innovation capability
Janda-Eble, Sergej
;
Kuester, Sabine
;
Schumacher, Monika C.
- In:
International journal of innovation management
25
(
2021
)
5
,
pp. 2150060-1-2150030-37
Persistent link: https://www.econbiz.de/10012612598
Saved in:
10
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->