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Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon; DeSarbo, Wayne; Chang, Won - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
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A generalized ordinal finite mixture regression model for market segmentation
Zhang, Yifan; Fong, Duncan K. H.; DeSarbo, Wayne - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1055-1072
Persistent link: https://www.econbiz.de/10013191824
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A smooth transition finite mixture model for accommodating unobserved heterogeneity
Kappe, Eelco; DeSarbo, Wayne; Medeiros, Marcelo C. - In: Journal of business & economic statistics : JBES ; a … 38 (2020) 3, pp. 580-592
Persistent link: https://www.econbiz.de/10012262497
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
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Extracting summary piles from sorting task data
Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne - In: Journal of marketing research : JMR 54 (2017) 3, pp. 398-414
Persistent link: https://www.econbiz.de/10011697438
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A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
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Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
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A new bayesian spatial model for brand positioning
Park, Joonwook; Rajagopal, Priyali; Dillon, William R.; … - In: Journal of modelling in management 12 (2017) 3, pp. 404-431
Persistent link: https://www.econbiz.de/10011776922
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Modeling the evolution of competitive market structure via competitive group dynamics
Kani, Amirali; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of modelling in management 18 (2023) 2, pp. 457-479
Persistent link: https://www.econbiz.de/10014334909
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Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne S.; Madrigal, Robert - In: Journal of Modelling in Management 6 (2011) 1, pp. 79-99
Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...
Persistent link: https://www.econbiz.de/10014881539