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Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan; Fam, Kim Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
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Food consumption and marketing : turning toward Asia
Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
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Researching Asian consumer culture in the global marketplace
Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
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Advancing research on computer game consumption : a future research agenda
Seo, Yuri; Buchanan-Oliver, Margo; Fam, Kim Shyan - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
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Ethnic food consumption intention at the touring destination : the national and regional perspectives using multi-group analysis
Hiram Ting; Fam, Kim Shyan; Hwa, Jacky Cheah Jun; … - In: Tourism management : research, policies, practice 71 (2019), pp. 518-529
Persistent link: https://www.econbiz.de/10011988014
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Muslim religiosity and purchase intention of different categories of Islamic financial products
Newaz, Farhana Tahmida; Fam, Kim Shyan; Sharma, Revti Raman - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 141-152
Persistent link: https://www.econbiz.de/10011537500
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Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž; Ding, Zhonghui; Hirose, Morikazu; … - In: Journal of business research : JBR 108 (2020), pp. 496-507
Persistent link: https://www.econbiz.de/10012175457
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products
Sharma, Revti-Raman; Newaz, Farhana T.; Fam, Kim Shyan - In: Australian journal of management 42 (2017) 3, pp. 482-501
Persistent link: https://www.econbiz.de/10011777672
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Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.; Kadirov, Djavlonbek; Fam, Kim Shyan; … - In: Journal of macromarketing 43 (2023) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10014368392