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Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang; Liu, Zhuping; Zhong, Weijun - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
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Impact of customer's social value on optimizing referral reward programs
Jiang, Fenfen; Mei, Shue; Zhong, Weijun - In: Journal of organizational computing and electronic commerce 30 (2020) 3, pp. 279-295
Persistent link: https://www.econbiz.de/10012264465
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Configuration of intrusion prevention systems based on a legal user : the case for using intrusion prevention systems instead of intrusion detection systems
Cai, Chuanxi; Mei, Shue; Zhong, Weijun - In: Information technology and management 20 (2019) 2, pp. 55-71
Persistent link: https://www.econbiz.de/10012053128
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Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan; Mei, Shue; Xu, Ruize; Yang, Donghui; Zhong, … - In: Managerial and decision economics : MDE ; the … 44 (2023) 6, pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
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Managing consumer privacy risk : The effects of privacy breach insurance
Cheng, Yan; Mei, Shue; Zhong, Weijun; Gao, Xing - In: Electronic commerce research 23 (2023) 2, pp. 807-841
Persistent link: https://www.econbiz.de/10014251937
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Advertising strategies of competing firms considering consumer privacy concerns
Shen, Yue; Zhong, Weijun; Mei, Shue - In: Managerial and decision economics : MDE ; the … 44 (2023) 4, pp. 2424-2437
Persistent link: https://www.econbiz.de/10014299561
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Fee or subsidy? : pricing strategies for digital content platforms with different content and advertising
Li, Peipei; Mei, Shue; Zhong, Weijun - In: Managerial and decision economics : MDE ; the … 44 (2023) 8, pp. 4482-4506
Persistent link: https://www.econbiz.de/10014443481
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Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms' decision-making
Wang, Yan; Mei, Shue; Zhong, Weijun - In: Managerial and decision economics : MDE ; the … 43 (2022) 6, pp. 2119-2132
Persistent link: https://www.econbiz.de/10013466596
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Video-sharing platform's optimal monetary incentive decisions considering motivation crowding-out effect
Liu, Xueyu; Mei, Shue; Zhong, Weijun - In: Managerial and decision economics : MDE ; the … 44 (2023) 1, pp. 371-387
Persistent link: https://www.econbiz.de/10013467025
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Competitive effects of informative advertising in distribution channels
Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Marketing Letters 23 (2012) 3, pp. 561-584
Informative advertising and persuasive advertising play quite different roles in the efficiency of distribution channels. A recent study observes that a direct channel structure outperforms an indirect one in the presence of advertising competition between manufacturers, assuming that...
Persistent link: https://www.econbiz.de/10010989707