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Knowing what your customer wants : improving inventory allocation decisions in online movie rental systems
Ceran, Yasin; Singh, Harpreet; Mookerjee, Vijay S. - In: Production and operations management : an international … 25 (2016) 10, pp. 1673-1688
Persistent link: https://www.econbiz.de/10011602912
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Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge; Dahlén, Micael; Lange, Fredrik - In: International journal of advertising : the review of … 39 (2020) 3, pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
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Effects from privatizing a television market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...
Martin, Hugh J.; Rennhoff, Adam D. - In: The journal of media economics 29 (2016) 3, pp. 108-110
Persistent link: https://www.econbiz.de/10011742235
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A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong; Boh, Wai Fong; Goh, Kim Huat - In: Journal of management information systems : JMIS 34 (2017) 4, pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
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Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie; Wang, Xin; Bendle, Neil T. - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
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Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla - In: Journal of international consumer marketing 30 (2018) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
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The introduction of infinite durability to an information good and the decision to buy or rent : evidence from the film industry
Axarlian, Gabriel Pablo - In: The journal of media economics 30 (2017) 3, pp. 121-142
Persistent link: https://www.econbiz.de/10012161708
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Movies
Michalopulos, Stelios; Rauh, Christopher - National Bureau of Economic Research - 2024
Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...
Persistent link: https://www.econbiz.de/10014512074
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Do consumer and expert reviews affect the length of time a film is kept on screens in the USA?
Souza, Thaís L. D.; Nishijima, Marislei; Fava, Ana C. P. - In: Journal of cultural economics 43 (2019) 1, pp. 145-171
Persistent link: https://www.econbiz.de/10012173622
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The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon; Lee, Yunhye; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 707-738
Persistent link: https://www.econbiz.de/10013163378