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Consumer behaviour
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Economic Theory
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The effect of social networks structure on innovation performance : a review and directions for research
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012016487
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2
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
3
On the monetary impact of fashion design piracy
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 591-610
Persistent link: https://www.econbiz.de/10011956598
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4
Satiation and cross promotion : selling and swapping users in mobile games
Haenlein, Michael
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 342-361
Persistent link: https://www.econbiz.de/10014316589
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5
Delimiting disruption : why Uber is disruptive, but Airbnb is not
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012288642
Saved in:
6
Does new product growth accelerate across technology generations?
Stremersch, Stefan
;
Muller, Eitan
;
Peres, Renana
- In:
Marketing Letters
21
(
2010
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10008470295
Saved in:
7
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
8
Software piracy and outsourcing in two-sided markets
Ishihara, Masakazu
;
Muller, Eitan
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 61-124
Persistent link: https://www.econbiz.de/10012230260
Saved in:
9
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
10
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
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