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Today's economic history and tomorrow's scholars
Jaremski, Matthew - In: Cliometrica : journal of historical economics and … 14 (2020) 1, pp. 169-180
Persistent link: https://www.econbiz.de/10012519119
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Self-identification of Polish academic economists with schools of economic thought
Konat, Grzegorz; Karpińska-Mizielińska, Wanda; Kloc, … - In: Acta oeconomica : periodical of the Hungarian Academy … 69 (2019) 2, pp. 241-272
Persistent link: https://www.econbiz.de/10012137246
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Thomas Piketty's historical macroeconomics : a critical analysis
Duménil, Gérard; Lévy, Dominique - In: Review of political economy 28 (2016) 2, pp. 220-232
Persistent link: https://www.econbiz.de/10011526259
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Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars; Zhou, Kris Qiang - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
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Demystifying business celebrity
Guthey, Eric. - 2009
Why demystifying business celebrities matters -- Business celebrities and the celebrity business -- Management gurus as management fashion celebrities -- The many faces of business celebrity -- Open season : the perennial backlash against business celebrities -- The celebrification of heroic...
Persistent link: https://www.econbiz.de/10014499840
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Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa; Pradhan, Debasis; Chaudhuri, Himadri Roy - In: Journal of business research : JBR 125 (2021), pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
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Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish - In: International journal of Indian culture and business … 19 (2019) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
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Not like the rest of us? : how CEO celebrity affects quarterly earnings call language
Pollock, Timothy G.; Ragozzino, Roberto; Blevins, Dane P. - In: Journal of management 50 (2024) 4, pp. 1198-1229
Persistent link: https://www.econbiz.de/10014578473
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Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Wang, Shaoshan; Liu, Matthew Tingchi - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 849-873
Persistent link: https://www.econbiz.de/10014285904