Purpose: Various models and scales exist in the literature to measure retail bank service quality without any attempt at integrating them and the moderators have often been under explored. The purpose of this paper is to integrate the SERVQUAL and BSQ models and moderated the resulting scale...

Purpose: The purpose of this paper is to establish the relationship between foreign participation in enterprises in Africa, their internationalization intensity and the associated moderating conditions. Design/methodology/approach: The study utilized data from the World Bank enterprise surveys...

Purpose: Even though scholars have proposed multiple dimensions to measure corporate reputation, the relationship between these dimensions and service provider selection has received a dearth of research. Moreover, the moderating role of brand image on this relationship has hardly been...

Purpose: The purpose of this paper is to examine the relationship between brand equity and financial performance and the moderation role of brand likeability retail banking sector. Design/methodology/approach: The study is quantitative and employed the survey methodology to sample the views of...