Existing single-adoption diffusion models assume a static (constant) ceiling on the number of adopters, that is, a constant population of potential adopters, over the entire time frame of the diffusion process. However, for most innovations this assumption is tenuous. Rather, the ceiling, or the...

A longstanding theoretical tenet in the economic psychology literature is that consumers respond to greater price uncertainty by increasing search. The generality of this tenet was investigated in the context of a moderating variable, purchase deadline. It was hypothesized that the effect of...