Narrow search
Showing 1 - 10 of 123
Cover Image
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar; Laroche, Michel; Paulin, Michèle - In: Journal of business research : JBR 69 (2016) 3, pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Cover Image
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Cover Image
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Cover Image
Hofstede's individual-level indulgence dimension : scale development and validation
Heydari, Ali; Laroche, Michel; Paulin, Michèle; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648929
Cover Image
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Cover Image
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Cover Image
What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
Cover Image
From desire to help to taking action : Effects of personal traits and social media on market mavens’ diffusion of information
Kiani, Isar; Laroche, Michel - In: Psychology & Marketing 36 (2019) 12, pp. 1147-1161
Persistent link: https://www.econbiz.de/10012189562
Cover Image
Culture and the adoption of new information technologies : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 375-377
Persistent link: https://www.econbiz.de/10012417357
Cover Image
The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 269-272
Persistent link: https://www.econbiz.de/10011771894