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Sports marketing in East Afric...
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Lee, Young Hoon
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Journal of sports economics
204
European Sport management quarterly : ESMQ
179
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
149
International journal of sports marketing & sponsorship
89
International journal of sport management and marketing : IJSMM
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
60
International journal of sport finance
59
Sport, Business and Management : an international journal ; SBM
59
Applied economics
58
SpringerLink / Bücher
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Applied economics letters
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Economics through sports
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The economics of sports
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The sports business in the Pacific Rim : economics and policy
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Edward Elgar E-Book Archive
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Journal of economic psychology : research in economic psychology and behavioral economics
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
14
World Bank E-Library Archive
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Sport marketing in a global environment : strategic perspectives
13
Event- und Impaktforschung
12
IMA journal of management mathematics
12
International journal of forecasting
12
Research
12
A modern guide to sports economics
11
Discussion papers / CEPR
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Journal of economic behavior & organization : JEBO
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Journal of strategic marketing
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Routledge research in sport business and management
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Sports Economics, Management and Policy
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European journal of international management : EJIM
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Journal of the Operational Research Society
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Review of industrial organization : RIO
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ECONIS (ZBW)
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RePEc
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1
Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud
;
Abdellah, Chaiech
;
Mohammed, …
- In:
International journal of economics, finance and …
5
(
2017
)
3
,
pp. 182-188
Persistent link: https://www.econbiz.de/10011749998
Saved in:
2
An empirical examination of the development and impact of star power in Major League Baseball
Lewis, Michael
;
Yoon, Yeujun
- In:
Journal of sports economics
19
(
2018
)
2
,
pp. 155-187
Persistent link: https://www.econbiz.de/10011855872
Saved in:
3
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
Saved in:
4
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
7
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
8
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
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9
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
10
The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
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