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Omnichannel retailing operations with coupon promotions
Li, Zonghuo; Yang, Wensheng; Jin, Hyun Seung; Wang, Di - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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Online pricing with bundling and coupon discounts
Jiang, Yuanchun; Liu, Yezheng; Wang, Hai; Shang, Jennifer; … - In: International journal of production research 56 (2018) 5, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011872222
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Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue; Hu, Xiaojian; Yao, Gang; Xu, Liangcheng - In: Journal of retailing and consumer services 77 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
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Optimal distribution strategy of coupons on e-commerce platforms : sufficient or scarce?
Hu, Li; Zhang, Mengwei; Wen, Xin - In: International journal of production economics 266 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014440082
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140
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The design and efficiency of loyalty rewards
Caminal, Ramón - 2009
Persistent link: https://www.econbiz.de/10003931035
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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Pricing strategy and moral hazard : copay coupons in pharmaceuticals
Lee, Chung-Ying - In: International journal of industrial organization 70 (2020), pp. 1-38
Persistent link: https://www.econbiz.de/10012586659
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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Can coupons counteract strategic consumer behavior?
Hermel, Dror; Mantin, Benny; Aviv, Yossi - In: Journal of revenue and pricing management 21 (2022) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10013258149