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E-WoM and 2.0 opinion leaders
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5,228
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4,014
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948
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27
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24
Horak, Sven
23
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22
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21
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20
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19
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19
Dhir, Amandeep
18
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18
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17
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17
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17
Chandrasekhar, Arun G.
16
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16
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16
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15
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15
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14
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14
Kuchler, Theresa
14
Laurell, Christofer
14
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14
Paul, Justin
14
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14
Stroebel, Johannes
14
Tan, Yong
14
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13
Karjaluoto, Heikki
13
Kumar, Vikas
13
Okumus, Fevzi
13
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13
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13
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12
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12
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20
Edward Elgar Publishing
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Springer-Verlag GmbH
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Springer International Publishing
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7
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5
Springer Gabler <Firma>
5
World Bank
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Deutscher Dialogmarketing Verband
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Nuclear Energy Agency
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2
Nomos Verlagsgesellschaft
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
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Association of Italian Organization Studies Academics / Annual workshop <21., 2020, Mailand>
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Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
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Bucerius Law School
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1
Chronos Verlag
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Conference on "Smart Technologies for an Inclusive World" <2020, Online>
1
Cooperating in Value-Creating Networks: a Relational View <Veranstaltung> <2., 2022, Cergy>
1
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1
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1
Dgroup
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1
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1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Elsevier
1
European Meeting on Applied Evolutionary Economics <Utrecht, Netherlands)>
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Journal of business research : JBR
540
Technological forecasting & social change : an international journal
305
Journal of retailing and consumer services
283
SpringerLink / Bücher
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
200
Discussion paper / Centre for Economic Policy Research
195
Tourism management : research, policies, practice
158
Industrial marketing management : the international journal for industrial and high-tech firms
155
Discussion papers / CEPR
143
International journal of hospitality management
142
Information systems research : ISR
129
International journal of internet marketing and advertising : IJIMA
113
Springer eBook Collection
109
Journal of management information systems : JMIS
105
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Working paper / National Bureau of Economic Research, Inc.
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
94
Physica A: Statistical Mechanics and its Applications
92
Electronic commerce research
91
International journal of advertising : the review of marketing communications
90
Journal of economic behavior & organization : JEBO
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Journal of promotion management : innovations in planning and applied research
83
Journal of marketing communications
80
International journal of contemporary hospitality management
77
Psychology & marketing
74
Finance research letters
72
The journal of product & brand management
67
Journal of internet commerce
65
Journal of travel and tourism marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Tourism management perspectives : TMP
61
CEPR Discussion Papers
57
Journal of hospitality marketing & management
57
Journal of information & knowledge management : JIKM
56
Research policy : policy, management and economic studies of science, technology and innovation
56
Business horizons
55
The journal of brand management : an international journal
55
Asia Pacific journal of marketing and logistics
54
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ECONIS (ZBW)
15,864
RePEc
819
Other ZBW resources
640
USB Cologne (EcoSocSci)
6
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1
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
2
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
3
Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
Saved in:
4
The rise of electronic social networks and implications for advertisers
Babutsidze, Zakaria
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 27-39
Persistent link: https://www.econbiz.de/10011961964
Saved in:
5
Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
77
(
2017
),
pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
Saved in:
6
Networking as an entrepreneurial marketing tool : the link between effectuation and word of mouth
Robledo, Sebastian
;
Eider Vasquez, John
;
Duque-Méndez, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 270-285
Persistent link: https://www.econbiz.de/10014295537
Saved in:
7
Opinion
spam detection in online reviews
Rastogi, Ajay
;
Mehrotra, Monica
- In:
Journal of information & knowledge management : JIKM
16
(
2017
)
4
,
pp. 1750036-1-38
Persistent link: https://www.econbiz.de/10011856763
Saved in:
8
Social networks, mass media and public opinions
Hu, Haibo
;
Zhu, Jian-Hua
- In:
Journal of economic interaction and coordination : JEIC
12
(
2017
)
2
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011878682
Saved in:
9
Indicators of
opinion
leadership in customer networks : self-reports and degree
centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
10
Why do people speak about products online? : the role of
opinion
leadership
Chai, Sangmi
;
Choi, Bomi
;
Kim, Minkyun
;
Cheng, T. C. E.
- In:
Information technology and management
24
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014251966
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