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Are the factors affecting satisfaction and actual purchase the same? : comparisons between unplanned and planned purchase

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Contemporary dandies : the behavioral characteristics of Korean male consumers in fashion multi-brand stores and tailor shops

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Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...

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Influencers on Instagram : antedecents and consequences of opinion leadership

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Consumer responses to trade-offs in eco-friendly clothing : the moderating effects of fashion leadership and regulatory focus

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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022

Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The … different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to …