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Similar by subject
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Year of publication
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To:
Subject
All
Consumer behaviour
28,018
Konsumentenverhalten
27,937
Brand management
4,845
Markenführung
4,845
Markenimage
4,742
Brand image
4,719
Pricing strategy
4,712
Preismanagement
4,701
Relationship marketing
4,663
Beziehungsmarketing
4,662
Emotion
4,483
Theory
3,320
Theorie
3,317
Customer satisfaction
3,059
Kundenzufriedenheit
3,057
Social Web
2,923
Social web
2,923
Online-Marketing
2,720
Internet marketing
2,704
Online retailing
2,696
Online-Handel
2,695
Service quality
2,450
Dienstleistungsqualität
2,449
Brand
2,306
Markenartikel
2,261
Einzelhandel
2,145
Retail trade
2,139
Werbewirkung
1,826
Advertising effects
1,823
Electronic Commerce
1,689
E-commerce
1,666
Viral marketing
1,663
Virales Marketing
1,662
Advertising
1,591
Experiment
1,589
Werbung
1,565
Confidence
1,273
Vertrauen
1,270
Personality psychology
1,250
Persönlichkeitspsychologie
1,250
more ...
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Online availability
All
Undetermined
Free
26,250
Type of publication
All
Article
33,051
Book / Working Paper
3,056
Journal
12
Type of publication (narrower categories)
All
Article in journal
31,470
Aufsatz in Zeitschrift
31,470
Aufsatz im Buch
1,321
Book section
1,321
Arbeitspapier
971
Working Paper
971
Graue Literatur
964
Non-commercial literature
964
Hochschulschrift
403
Conference paper
307
Konferenzbeitrag
307
Aufsatzsammlung
239
Collection of articles of several authors
98
Sammelwerk
98
Thesis
98
Konferenzschrift
54
Lehrbuch
36
Case study
30
Fallstudie
30
Textbook
14
Handbook
12
Handbuch
12
Amtsdruckschrift
11
Government document
11
Systematic review
10
Übersichtsarbeit
10
Conference proceedings
6
Bibliografie
5
Collection of articles written by one author
5
Sammlung
5
Festschrift
4
Ratgeber
3
Wörterbuch
3
Bibliografie enthalten
2
Bibliography included
2
Guidebook
2
Interview
2
Mehrbändiges Werk
2
Multi-volume publication
2
Nachruf
2
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Language
All
English
34,987
German
882
Undetermined
247
French
2
Russian
2
Italian
1
Polish
1
more ...
less ...
Author
All
Han, Heesup
86
Mattila, Anna S.
66
Septianto, Felix
61
Paul, Justin
54
Loureiro, Sandra Maria Correia
51
Dwivedi, Yogesh Kumar
50
Thaichon, Park
43
Chen, Jing
40
Hollebeek, Linda D.
40
Belk, Russell W.
38
Kim, Jungkeun
37
Phau, Ian
37
Ko, Eunju
36
Rahman, Zillur
35
Lusk, Jayson L.
34
Law, Chun Hung Roberts
33
Park, Jungkun
33
Rana, Nripendra P.
33
Kim, Seongseop
32
Nayga, Rodolfo M.
32
Japutra, Arnold
31
Grewal, Dhruv
30
Wong, IpKin Anthony
30
Wu, Luorong
30
Bang, Nguyen
29
Ahn, Jiseon
28
Balaji, M. S.
28
Khan, Imran
28
Ashkanasy, Neal M.
27
Foroudi, Pantea
27
Guzman, Francisco
27
Jang, Soocheong
27
Line, Nathaniel D.
27
Liu, Qing
27
Melewar, T. C.
27
Prashar, Sanjeev
27
Prentice, Catherine
27
Cheng, T. C. E.
26
Dhir, Amandeep
26
Ko, Yong Jae
26
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
175
National Bureau of Economic Research
101
OECD
61
International Energy Agency
39
IGI Global
37
Edward Elgar Publishing
22
Springer International Publishing
12
Organisation for Economic Co-operation and Development
9
NetLibrary, Inc
8
Technische Universität Braunschweig
8
Peter Lang GmbH
7
Springer Gabler <Firma>
7
Taylor and Francis
5
Taylor and Francis.
5
Deutscher Dialogmarketing Verband
4
J.E. Prince & Co
4
Springer-Verlag GmbH
4
Nomos Verlagsgesellschaft
3
Technische Universität Chemnitz
3
World Bank
3
World Bank Group
3
C.E.P.R. Discussion Papers
2
Christian-Albrechts-Universität zu Kiel
2
City of London (England) / Corporation
2
Committee of Master Chair-Manufacturers and Journeymen (London, England)
2
De Gruyter Oldenbourg
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Helmut-Schmidt-Universität
2
Information Resources Management Association
2
International Finance Corporation
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Kassel University Press GmbH
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
World Tourism Organization
2
Accenture GmbH <Kronberg im Taunus>
1
American Marketing Association
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
COVID-19-Consumer Law Research Group
1
more ...
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Published in...
All
Journal of business research : JBR
1,604
Journal of retailing and consumer services
1,593
International journal of hospitality management
624
SpringerLink / Bücher
486
Management science : journal of the Institute for Operations Research and the Management Sciences
343
International journal of consumer studies
327
Tourism management : research, policies, practice
326
Asia Pacific journal of marketing and logistics
296
Discussion paper / Centre for Economic Policy Research
294
European journal of operational research : EJOR
291
The journal of product & brand management
274
Psychology & marketing
269
Journal of travel and tourism marketing
263
Working paper / National Bureau of Economic Research, Inc.
256
The journal of brand management : an international journal
245
Technological forecasting & social change : an international journal
239
Journal of marketing communications
228
Discussion papers / CEPR
226
Journal of revenue and pricing management
224
International journal of contemporary hospitality management
222
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
208
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
206
Journal of Islamic marketing
200
International journal of advertising : the review of marketing communications
196
Journal of international consumer marketing
196
International journal of production economics
193
Journal of hospitality marketing & management
192
Journal of retailing
190
Tourism management perspectives : TMP
178
Journal of economic behavior & organization : JEBO
174
Journal of promotion management : innovations in planning and applied research
172
International journal of industrial organization
165
Journal of marketing management : JMM ; journal of the Academy of Marketing
165
Springer eBook Collection
164
Journal of business ethics : JOBE
163
Journal of the Academy of Marketing Science
163
Marketing intelligence & planning
161
The international review of retail, distribution and consumer research
158
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
155
Journal of strategic marketing
155
more ...
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Source
All
ECONIS (ZBW)
35,841
RePEc
246
Other ZBW resources
21
USB Cologne (EcoSocSci)
9
BASE
1
OLC EcoSci
1
Showing
1
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1
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
2
Price image consequences
Lombart, Cindy
;
Louis, Didier
;
Labbé-Pinlon, Blandine
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
Saved in:
3
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Saved in:
6
An investigation into consumer search and evaluation behaviour : effect of brand name and price perceptions
Sharma, Kavita
;
Garg, Shivani
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011582060
Saved in:
7
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
8
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
9
Narcissistic consumers in retail settings
Naderi, Iman
;
Paswan, Audhesh K.
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 376-386
Persistent link: https://www.econbiz.de/10011553772
Saved in:
10
Impact of online reviews on hotel booking intention : the moderating role of brand image, star category, and price
El-Said, Osman Ahmed
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012170425
Saved in:
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