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Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position
Küçükaydin, Hande; Selçuk, Barış; Özlük, Özgür - In: Journal of the Operational Research Society 71 (2020) 4, pp. 566-578
Persistent link: https://www.econbiz.de/10012216692
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Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning
Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions …
Persistent link: https://www.econbiz.de/10014557765
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Chance constrained optimization for targeted Internet advertising
Deza, Antoine; Huang, Kai; Metel, Michael R. - In: Omega 53 (2015) C, pp. 90-96
We introduce a chance constrained optimization model for the fulfillment of guaranteed display Internet advertising …
Persistent link: https://www.econbiz.de/10011209177
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Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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Two-sided price discrimination by media platforms
Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
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Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk; Bonatti, Alessandro - 2010
Persistent link: https://www.econbiz.de/10008667424
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Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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The impact of the internet on advertising markets for news media
Athey, Susan; Calvano, Emilio; Gans, Joshua - 2013
Persistent link: https://www.econbiz.de/10010188563
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Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646