Herausforderung der Messung von Kompetenzen zur Social-Media-Nutzung -- Die Rolle von Social Media Guidelines -- Ein Blended-Learning-Konzept zur Qualifizierung von Mitarbeitenden -- Analyse von Unternehmensbewertungsportalen -- Treiber des sog. "Bad Mouthings" im Unternehmenskontext --...

When using the open source software (OSS), development model firms face the challenge to balance the tension between the integration of knowledge from external individuals and the desire for control. In our investigation, we draw upon a data set consisting of 109 projects with 912 individual...

Typically, it is customers who demand that product software be adapted to organisational processes and aligned with their organisational IT landscape. From a knowledge perspective, such customisation services can be conceptualised as a reciprocal knowledge transfer between professional service...

Purpose: The purpose of this study is to investigate how the implementation of digital interfaces into service encounters is transforming demands toward frontline service employees. In addition to having the potential to enhance employee–customer interactions, changes related to new...

Purpose: An increasing number of retailers is trying to stimulate customers by embedding augmented reality (AR) features such as video try-on into the online shopping experience. As such AR-based online services require customers to actively participate in the service provision, this paper aims...

Purpose: Service providers leverage their corporate reputation management efforts to increase revenues by shaping customer attitudes and behaviours, yet the effects on customer innovation adoption and customer value remain unclear. In an extended conceptualisation of customer-based corporate...