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Representations about the European Union in Spanish, Polish and Romanian TV news

MILEWSKI, Natalia; GUZEK, Damian - In: Revista Romana de Jurnalism si Comunicare - Romanian … (2013) 4, pp. 5-10

This paper examines the way in which Spanish, Polish and Romanian prime time TV news programs construct the social representation about the European Union. The data used in this article are part of the international project “Media about the European Union” that aimed to map the EU...

Persistent link: https://www.econbiz.de/10011070779

Advocating community integrated destination marketing planning in heritage destinations : the case of York

Paddison, Brendan; Biggins, Rebecca - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 835-857

Persistent link: https://www.econbiz.de/10011746435

Blockchain-enabled supply chain transparency, supply chain structural dynamics, and sustainability of complex global supply chains : a text mining analysis

Medhi, Pankaj Kumar - In: Information for efficient decision making : big data, …, (pp. 273-312). 2021

Persistent link: https://www.econbiz.de/10012521266

Place branding and place marketing : a contemporary analysis of the literature and usage of terminology

Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292

Persistent link: https://www.econbiz.de/10012129603

Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement

Ben Youssef, Kamel; Leicht, Thomas; Marongiu, Lidia - In: Journal of strategic marketing 27 (2019) 8, pp. 696-713

Persistent link: https://www.econbiz.de/10012202788

Coloring the destination : the role of color psychology on Instagram

Yu, Chung-En; Xie, Selina Yuqing; Wen, Jun - In: Tourism management : research, policies, practice 80 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012237333

The internet dilemma : an exploratory study of luxury firms’ usage of internet-based technologies

Baker, Jeff; Ashill, Nick; Amer, Noha; Diab, Ekram - In: Journal of retailing and consumer services 41 (2018), pp. 37-47

Persistent link: https://www.econbiz.de/10011808475

Digital Marketing in Online Education Services

Singh, Surabhi - In: International Journal of Online Marketing (IJOM) 7 (2017) 3, pp. 20-29

marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly … important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online …Digital activities are compulsorily required to include when online education services are concerned. The digital …

Persistent link: https://www.econbiz.de/10012046818

The emergence of B2B omni-channel marketing in the digital era : a systematic literature review

Hayes, Órla; Kelliher, Felicity - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2156-2168

Persistent link: https://www.econbiz.de/10013455392

The dynamic construction of brand storytelling

Aimé, Isabelle - In: Journal of strategic marketing 31 (2023) 7, pp. 1243-1262

Persistent link: https://www.econbiz.de/10014553077

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