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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong; Ahn, Ho-Young Anthony; Haley, Eric John - In: Health marketing quarterly 34 (2017) 2, pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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Do in-kind grants stick? : the department of defense 1033 program and local government spending
Bruce, Donald J.; Carruthers, Celeste K.; Harris, Matthew C. - In: Journal of urban economics 112 (2019), pp. 111-121
Persistent link: https://www.econbiz.de/10012308122
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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo; Park, Jin Seong - In: Health marketing quarterly 35 (2018) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
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Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan; Park, Jin Seong - In: International journal of advertising : the review of … 38 (2019) 6, pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
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New trends in digital and social media advertising
Cho, Chang-Hoan (ed.); Park, Jin Seong (ed.) - 2019
Persistent link: https://www.econbiz.de/10012200498
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Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
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Peacekeeping force : effects of providing tactical equipment to local law enforcement
Harris, Matthew C.; Park, Jin Seong; Bruce, Donald J.; … - In: American economic journal : a journal of the American … 9 (2017) 3, pp. 291-313
Persistent link: https://www.econbiz.de/10011713661
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Consumer Sense Making of Political Front Group Messages
Haley, Eric John - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10012245043
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Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler; Haley, Eric John - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10012821764