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Olfactory branding : a new tre...
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1
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in
India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
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2
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in
India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
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3
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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4
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
5
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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6
Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012227523
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7
Consumers' perception towards private label brands in Delhi region
Tandon, Nidhi
;
Verma, Jayender
- In:
International journal of business and globalisation : IJBG
25
(
2020
)
3
,
pp. 396-403
Persistent link: https://www.econbiz.de/10012270842
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8
Technology and brand selection : the mediating effect of cognition in Indian retail
Ojha, Satish Chandra
- In:
International journal of business excellence
17
(
2019
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011985908
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9
Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
4
,
pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
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10
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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