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Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin; Woodcock, Neil - In: Journal of business-to-business marketing 28 (2021) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
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Marketing automation systems as part of the management information systems evolution
Teiu, Codrin - In: Organizations and performance in a complex world : 26th …, (pp. 325-333). 2021
Persistent link: https://www.econbiz.de/10012417001
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Marketing automation innovation practices and customer retention performance : evidence from the Nigerian manufacturing SMEs
Olomu, Michael Oluwaseun - In: International journal of business performance management 20 (2019) 3, pp. 212-228
Persistent link: https://www.econbiz.de/10012144433
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Technology-driven service strategy
Huang, Ming-Hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
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Evaluating the satisfaction index using automated interaction service and customer knowledgebase : a big data approach to CRM
Chiranjeevi, H. S.; Shenoy, Manjula K.; Diwakaruni, Syam S. - In: International journal of electronic customer … 12 (2019) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10012253350
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Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.; Sprott, David E.; Brady, Michael K. - In: Journal of service research 24 (2021) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
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More work cooperation or relationship harmony in mass customization? : the impacts of personalized design, modular design, and automated processes
Fang, Edward Aihua; Yang, Na - In: Information technology and management 22 (2021) 3, pp. 179-192
Persistent link: https://www.econbiz.de/10012616986
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Automated, human, or semi-automated service in restaurants? : an investigation of technology-enabled service designs and customer attribution
Park, Soona; Lehto, Xinran Y. - In: International journal of hospitality management 104 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013255930
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Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi - In: Journal of retailing and consumer services 66 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
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The dark side of AI-powered service interactions : exploring the process of co-destruction from the customer perspective
Castillo, Daniela; Canhoto, Ana Isabel Domingos; Said, … - In: The service industries journal 41 (2021) 13/14, pp. 900-925
Persistent link: https://www.econbiz.de/10012695298