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Yau, Oliver H.; Lee, Bernard - 2024

: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …

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Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany

Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022

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Hello marketing, what can artificial intelligence help you with?

Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438

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Rethinking the market research curriculum

Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32

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Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies

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Entrepreneurial marketing : conceptual and empirical research opportunities

Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448

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Envisioning consumers : how videography can contribute to marketing knowledge

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Barriers to advancing the science and practice of marketing

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