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brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the … brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the …
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The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands....
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pt. I. International market developments and firm performance -- pt. II. Host country institutional effects -- pt. III. Multi-point competition and rivalries -- pt. IV. Cross-border M&A integration and subsidiary development -- pt. V. Leadership and internationalization -- pt. VI. Boundless...
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Zielsetzungen der Markenstärkemessung -- Grundlagen der Markenbewertung in Konsumgütermärkten -- Konzeptualisierung und Operationalisierung der Markenstarke -- Empirische Ergebnisse der Markenstärkemessung -- Implikationen für das Markenmanagement -- Zusammenfassung und Ausblick.
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The Communist Party dictatorships in Hungary and East Germany sought to win over the "masses" with promises of providing for ever-increasing levels of consumption. This policy-successful at the outset-in the long-term proved to be detrimental for the regimes because it shifted working class...
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The book is part of the 5-volume series “German Social Policy”, a unique multidisciplinary approach to the history of … Market Economy became a model of social integration. The volumes cover the history of ideas (volume 1), the legal and … political history before and after 1945 (volumes 2 and 3), the German Democratic Republic (1949-1990) and the impact of German …
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