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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
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Digital CSR communication of Welsh companies
Conte, Francesca; Deacon, Jonathan H.; Siano, Alfonso - In: Key challenges and opportunities for quality, …, (pp. 353-375). 2021
Persistent link: https://www.econbiz.de/10012506190
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The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 161-174). 2021
Persistent link: https://www.econbiz.de/10012491565
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What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun; Bortree, Denise Sevick - In: Journal of promotion management : JPM 23 (2017) 5, pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
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Building positive internal and external stakeholder perceptions through CSR storytelling
Hall, Kelly R.; Harrison, Dana E.; Obilo, Obinna O. - In: Journal of strategic marketing 31 (2023) 7, pp. 1317-1338
Persistent link: https://www.econbiz.de/10014553084
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Fortune 1000 communication strategies on Facebook and Twitter
Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050
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Moral guidelines for marketing good corporate conduct online
Stoll, Mary Lyn - In: Ethical issues in e-business : models and frameworks, (pp. 120-133). 2010
Persistent link: https://www.econbiz.de/10011478006
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Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
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The use of social media for engaging stakeholders in sustainability reporting
Manetti, Giacomo; Bellucci, Marco - In: Accounting, auditing & accountability journal 29 (2016) 6, pp. 985-1011
Persistent link: https://www.econbiz.de/10011585318