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Giraldi, Janaina de Moura Engracia
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Oliveira, Jorge Henrique Caldeira de
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The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
2
How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
Saved in:
3
Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira
;
Giraldi, Janaina …
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
Saved in:
4
Development of an identity model for sector brands
Lourenção, Marina Toledo de Arruda
;
Giraldi, Janaina …
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011773341
Saved in:
5
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
6
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
7
Um estudo sobre a relação entre competitividade no setor de turismo e o desenvolvimento dos países
Montanari, Maria Gabriela
;
Giraldi, Janaina de Moura …
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
2
,
pp. 56-67
Persistent link: https://www.econbiz.de/10010251877
Saved in:
8
The communication strategies for the Brazil brand in the United States of America
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
Saved in:
9
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
10
The use of the country of origin information in communication strategies used by Brazilian cosmetics-exporting enterprises in external markets
Paterlini, Matheus Arantes
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
4
(
2012
)
4
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009727337
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