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Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.; Lorenz, Melanie P.; Roy, Douglas; … - In: Journal of global marketing 37 (2024) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
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How can a quantitative analysis of Kano's model be improved further for better understanding of customer needs?
Kirgizov, Ulugbek Abdumalikovich; Kwak, Choonjong - In: Total quality management & business excellence 33 (2022) 14, pp. 1605-1624
Persistent link: https://www.econbiz.de/10013415859
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Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
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Conceptualising the framework for effectiveness of customer value co-creation in service innovation
Shah, Tejas R. - In: International journal of services and operations management 31 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011981101
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Value co-creation through customer engagement in virtual communities for product innovation
Rema, V.; Srivastav, Abhinandan - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 310-325
Persistent link: https://www.econbiz.de/10015063783
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Management processes and management's role in customer value creation
Åslund, Anna; Bäckström, Ingela - In: International journal of quality and service sciences 9 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011762940
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From TQM to perceived value : an industrial outlook case study
Sleilati, Esther Bassil - In: International journal of public sector performance … 12 (2023) 1/2, pp. 99-118
Persistent link: https://www.econbiz.de/10014313438
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Can gamified e-service quality improve customer value co-creation and relationship quality in e-retailing?
Tabaeeian, Reihaneh Alsadat; Shafiee, Majid Mohammad; … - In: International journal of quality and service sciences 16 (2024) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10015078164
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Generating customer value through the boosting of relationships and organisational innovativeness
Leal-Rodríguez, Antonio L. - In: Knowledge management research & practice : KMRP ; an … 18 (2020) 3, pp. 336-347
Persistent link: https://www.econbiz.de/10012287122
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Value proposition test-driving for service innovation : how frontline employees innovate value propositions
Åkesson, Maria; Skålén, Per; Edvardsson, Bo; … - In: Journal of service theory and practice : JSTP 26 (2016) 3, pp. 338-362
Persistent link: https://www.econbiz.de/10011528303