1. Why do we choose how we choose? -- 2. Consumer psychology and psychological factors affecting our choices -- 3. The goal and scope of this book -- 4. Identifying cues and their effects in a retail store -- 5. The multisensory nature of a retail store and joint effects of cues -- 6. Factors...

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.