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Ferchaud, Arienne (ed.); Proffitt, Jennifer M. (ed.) - 2024

"This volume addresses contemporary debates and trends regarding the production and distribution, content, and audience engagement with the television streaming industry. The book interrogates the economics and structure of the industry, questions the types and diversity of content perpetuated...

Persistent link: https://www.econbiz.de/10014466497

Free no more : investigating customer reactions to unexpected free-to-fee switches

Cziehso, Gerrit Paul; Schäfers, Tobias; Kukar-Kinney, … - In: Journal of business research : JBR 101 (2019), pp. 229-242

Persistent link: https://www.econbiz.de/10012103251

Inattention and switching costs as sources of inertia in medicare part D

Heiss, Florian; McFadden, Daniel; Winter, Joachim; … - In: American economic review 111 (2021) 9, pp. 2737-2781

Persistent link: https://www.econbiz.de/10012614341

Gender-moderating effect on e-shopping behavior : a cross-cultural study of the United States and Saudi Arabia

Heinrichs, John H.; Aali, Abdulrahman Yousef al-; Lim, … - In: Journal of global marketing 29 (2016) 1/5, pp. 85-97

Persistent link: https://www.econbiz.de/10011654069

The limits of propaganda : evidence from Chavez's Venezuela

Knight, Brian G.; Tribín Uribe, Ana María - 2016

Persistent link: https://www.econbiz.de/10011452630

The limits of propaganda : evidence from Chavez’s Venezuela

Knight, Brian G.; Tribín Uribe, Ana María - In: Journal of the European Economic Association : JEEA 17 (2019) 2, pp. 567-605

Persistent link: https://www.econbiz.de/10012161492

Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?

Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127

Persistent link: https://www.econbiz.de/10011745486

Conceptualization of switching costs in fitness centers : a higher-order reflective-formative model

Kim, Kyungyeol; Byon, Kevin K. - In: Sport management review 24 (2021) 4, pp. 543-566

Persistent link: https://www.econbiz.de/10013327259

Designing to engage a television audience : how are different media used in TV ident creation?

Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153

Persistent link: https://www.econbiz.de/10011439892

Can negative characters in soap operas be positive for product placement?

Dias, José António; Dias, José G.; Lages, Carmen - In: Journal of business research : JBR 71 (2017), pp. 125-132

Persistent link: https://www.econbiz.de/10011622518

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