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ECONIS (ZBW)
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1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Services
advertising
: showcase the customer!
Décaudin, Jean-Marc
;
Lacoste, Denis
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
Saved in:
3
The impact of privacy policy on the auction market for online display
advertising
Johnson, Garrett
-
2013
The advent of online
advertising
has simultaneously created unprecedented opportunities for advertisers to target …
Persistent link: https://www.econbiz.de/10010250694
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4
360i generates nearly $ 1 billion in revenue for
internet
paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
5
Ad networks and consumer tracking
D'Annunzio, Anna
;
Russo, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5040-5058
Persistent link: https://www.econbiz.de/10012390759
Saved in:
6
The impact of
tourism
mini-movies on destination image : the influence of travel motivation and
advertising
disclosure
Gong, Tianyi
;
Tung, Vincent Wing Sun
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 416-428
Persistent link: https://www.econbiz.de/10011670081
Saved in:
7
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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8
Diplomatic relations and
tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
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9
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
10
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
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