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Consumer preferences of Generation Y : evidence from live music tourism event performances in South Africa
Kruger, Martinette; Saayman, Melville - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 366-382
Persistent link: https://www.econbiz.de/10011489249
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Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande; Castelló-Martínez, Araceli - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
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Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien; Östberg, Jacob - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
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Popularity or proximity : characterizing the nature of social influence in an online music community
Dewan, Sanjeev; Ho, Yi-Jen; Ramaprasad, Jui - In: Information systems research : ISR 28 (2017) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10011686266
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The Economics of the Popular Music Industry : Modelling from Microeconomic Theory and Industrial Organization
Byun, Chong Hyun Christie - 2024 - 2nd ed. 2024.
1. Introduction -- 2. Consuming Music -- 3. Basic Producer Theory -- 4. The Music Industry Disrupted: The COVID Era … -- 5. The Global Marketplace for Music -- 6. Conclusion. …This book uses economic theory to explain how consumers and producers have responded to major changes in the music …
Persistent link: https://www.econbiz.de/10014524734
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Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard; Barès, Franck; Nemani, Anicet - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
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Cueing morality : the effect of high-pitched music on healthy choice
Huang, Xun Irene; Labroo, Aparna A. - In: Journal of marketing 84 (2019) 6, pp. 130-143
Persistent link: https://www.econbiz.de/10012309682
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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The sound of cooperation : musical influences on cooperative behavior
Kniffin, Kevin M.; Yan, Jubo; Wansink, Brian; Schulze, … - In: Journal of organizational behavior : OB ; the internat. … 38 (2017) 3, pp. 372-390
Persistent link: https://www.econbiz.de/10011700459
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The skins we live in
Bradshaw, Alan; Chatzidakis, Andreas - In: Marketing theory 16 (2016) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10011613563