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The recall and recognition of people for 95 print ads were examined with an aim toward investigating memory structure … and decay processes. It was found that recall and recognition do not, by themselves, measure a single underlying memory … state. Rather, memory is multidimensional, and recall and recognition capture only a portion of memory, while at the same …
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Sponsorships capture a significant proportion of marketing budgets. In firm evaluations of the effectiveness of sponsorship engagements, image improvements represent the most important company objective. This study develops and tests a framework for explaining how exposure and activity...
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This paper develops and tests a model of how recall of information from past decisions affects subsequent related …
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specific extreme price changes. In Study 1, participants who were instructed to recall any price changes or to recall the … to recall the average change in price changes. Study 2 asked participants to report their year-ahead expectations of … inflation, without first prompting them to recall specific price changes. Half of participants nevertheless thought of specific …
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